Bookeen gets 'overhelming demand'

According to sign at Bookeen shop there is 'overhelming demand' and 'all orders from now on will ship between December 5 and December 13, 2007'.
This is bad news for all who miss to order Cybook Gen3 in first few days after release. But it seems that Bookeen wants to ship at the start of December 2007 to allow people to get their x-mas presents at the time.